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Three takes on IBC2023

Each of the Anna Valley team members that headed out to IBC this year had very different reasons for attending what is described as ‘Europe’s premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide.’  The team split up across the halls of the RAI to explore the latest in virtual production, live streaming and LED for TV – and each came away with a unique perspective of the show and opinions about how the tech they saw will impact their department over the coming months.

Growing confidence in virtual production

For film and TV project director, Ian Jones, new developments in virtual production were the focus for IBC, along with meeting with new and prospective clients. And, according to Jones, there was one topic that dominated virtual production discussions, “The most exciting demonstrations I saw at the show were all about multicamera applications for news and sports productions” he says. While sports broadcasters have included virtual production elements in live broadcasts for quite some time, Jones believes that advances in the application of the technology – as seen at IBC -demonstrate the industry’s growing confidence in virtual production. Back at Anna Valley’s HQ, the advanced tech team is working on a proof of concept that pushes the boundaries of multicam virtual production for entertainment content. Watch this space for more details.

Predicting the future of AV over IP

This was advanced tech team member, Matthew Morris’ first time at IBC. With his background in live streaming and networks, he’s often responsible for setting up live linkups between sites for large and hybrid events – an aspect of AV that’s seeing increased crossover with the broadcast world . As Morris explains, “A lot of the broadcast equipment that’s out there makes its way to the AV market eventually so, because I’m always looking at what’s coming up, IBC is a useful way to see what’s coming down the line.” His key takeaway from the show was how much more commonplace internet protocol equipment is becoming and how many of the manufacturers that provide both broadcast and AV equipment are implementing IP-based protocols in their products.

A move away from hands-on demos

Anna Valley director, Mark Holdway, has lost count of the number of IBC shows he’s attended and could only make a fleeting visit this year to meet with suppliers. In his short time at the show, he noted how the move from hands-on hardware to predominantly software-based products has intrinsically changed the nature of the exhibition to focus more on networking as, “many of the technical solutions on show can easily be demonstrated in a video call or by downloading a spec sheet.” When it comes to LED displays, while IBC may not feature the selection of shapes and sizes typically seen at audio-visual exhibition ISE, the technology has now become a major component in most broadcast studios and video walls were included in many on-stand demonstrations. In his opinion, it’s a clear sign that the technology has moved from being the ‘next big thing’ to an intrinsic part of the production marketplace.

Whatever your technical challenge – from live events to live broadcasts – the Anna Valley team has the technology, expertise and partnerships in place to help you create showstopping experiences. Get in touch with our team today to chat about your next project.