Why George P Johnson chose Anna Valley to create a technology showcase for a global financial service provider

Why George P Johnson chose Anna Valley to create a technology showcase for a global financial service provider

George P Johnson is an international experiential marketing agency that has led the industry for over a hundred years. Founded in 1914 by a sail-maker in the Great Lakes region, the business evolved to design and create branded environments promoting the automotive industry.  A hundred years later, the agency now boasts 30 offices around the world and runs an average of 23 events per day.

Anna Valley’s event department has worked with the agency for years, providing AV equipment and support at many of their local and international activations. So, when one of the biggest financial services companies in the world commissioned GPJ to create a permanent technology showcase at their Dublin offices, they decided to enlist Anna Valley’s recently expanded integration department.

“The purpose of the permanent installation is to provide a showcase within the client’s office, that their sales and technology teams can use to demo their products and services to potential and existing clients,” explains Mark Bannister, Technical Director at George P. Johnson Experience Marketing. “Anna Valley were the obvious choice for delivery, bringing a blend of permanent install know-how and an understanding of how we work as an agency to the project.”


The installation was part of a complete office refit, so the team had to work around shopfitters and carpenters to install the 1.2mm LED wall and five, 32-55 inch touch screens included in GPJ’s design. The project was also limited to night-work only because the offices were in use during the day.  Anna Valley’s team spent a week in Dublin completing the on-site installation.

“The onsite install team were excellent – professional and responsive, working well with the other suppliers in a tight area of the client’s functioning office” says Bannister. “Timelines were tight and Chinese New Year was in the middle of when the LED wall was needed.  The Anna Valley team worked hard with the manufacturer to find a solution and keep us within the timeline we had promised the client. GPJ are installing many of these showcases around the globe and the Dublin office install has been the quickest and most successful of them.”