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Partnering with Mash Media to deliver International Confex 2021

Partnering with Mash Media to deliver International Confex 2021

On 1-2 September 2021, the leading exhibition for the events industry, International Confex, brought UK event professionals together again at London ExCeL.  It took place 18 months and a global pandemic after the 2020 event and just a few weeks since the government lifted all restrictions on events in the UK.  As ExCeL’s on-site audio-visual provider and AV partner to show organisers, Mash Media, Anna Valley was responsible for delivering four of the theatres across the co-hosted International Confex, the PA Show and the Publishing Show.

This was the 39th International Confex exhibition and the second year that the show has been held at London ExCeL.  It was also the second event that Anna Valley helped Mash Media deliver in as many months as part of a new partnership between the organisations.  Anna Valley provided AV for the 2021 Conference News Agency Awards held in July at Tobacco Dock – another venue that has recently chosen Anna Valley as their audio-visual partner.

Anna Valley helped Mash make a big impression at ExCeL with large scale video walls for Confex’s Sales and Marketing Theatre and Association Events Forum Theatre and the keynote theatres for both the PA Show and the Publishing Show.   The company provided a 24-square meter, high resolution, LED video backdrop for each stage, configured to create separate canvases for branding and conference content.  The Anna Valley team also provided the technology and management services to support content delivery to these displays.


Anna Valley Publishing Show 2021

Anna Valley at the PA Show 2021

Anna Valley at Confex 2021

Publishing show theatre by Anna Valley

It’s been a long, long time coming – I think fifteen months since the last show.  We certainly needed it, the industry needed it, obviously ExCeL and all our partners needed it, so we’re over the moon to be back.  I think we’ve got a great base to build on again for next year, obviously the support of all our partners, and we’re really excited about the future and what it’s going to bounce back to.

Paul King
Sales Director, Mash Media

Mash Media at International Confex 2021

It’s very fitting really that Confex is our first B2B show – it’s our industry event and it’s been fantastic to see the shutters open and be open for business again.  This is really the start, hopefully, of something new and reopening and restarting events – there’s a real sense of hope and excitement.  The event’s very successful, it’s great to see exhibitors open, great to see people talking to each other and doing business again.  It’s fantastic to see it open again.

Simon Mills
Executive director – Exhibitions at ExCeL

visitors to International Confex 2021

International Confex 2021 exhibition

It is fantastic to be back at Confex.  There is a buzz in the air, and what better place to celebrate this than at ExCeL.  We have a fantastic partnership that’s been forged with them in lockdown, and we look forward to continuing that as the economy recovers and the events world comes back

Nick Hart
Director Anna Valley

The next International Confex show is scheduled to take place at ExCeL London on the 8th & 9th of March 2022, we look forward to seeing you there!

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