Hyundai i20 TV commercial

Hyundai i20 TV commercial

The fantastic new Hyundai i20 TV commercial called for Anna Valley to call upon large screen projection knowledge as a heavy feature of the design brief.

The commercial features the new car model being ‘driven’ past large screens showing moving images of city streets in different weather conditions. The ad ends with the screens and scenery being taken away to reveal a studio set up.

The projected images were made using two Christie L2K1500s for the main background on a 32’x18′ projection screen.

Anna Valley also used a Sanyo XF47 for the ‘scaffolding’ effect and an XP100 for the little dog by the wall!

Production Design by Nicholas Ellis for Homecorp Productions.